Every region has its quirks — visual landmarks and local signs that stick in the memory long after you’ve passed them. Devon is no exception. From the curious to the iconic, some of our most recognisable signs and roadside features have become talking points, tourist stops, and even social media sensations.
But what makes these local oddities so memorable? And what can businesses learn from them when it comes to their own signage?
The Power of a Memorable Sign
Travelling down the M5, you may have spotted one of Devon’s most well-loved and peculiar sights — the elephant holding an ice cream cone. Perched on top of the Sanders Garden Centre just off the motorway, it’s become something of a regional mascot. People snap photos of it, share it online, and most importantly, remember it.
That’s the true power of a standout sign. It doesn’t just convey information — it lodges in the memory, evokes curiosity, and creates a talking point. Whether whimsical, striking, or just plain huge, a sign that sparks attention can elevate your brand into local lore.
Local Icons That Draw Crowds
Think also of the famous Welcome to Devon signs. For many, they mark the beginning of a holiday and are often captured in family photos. They’re not particularly flashy, but their familiarity and emotional association make them effective.
Or take the distinctive painted signs around Totnes and Dartmoor — many designed with hand-crafted typography or creative imagery that reflect the culture and values of the local area. They don’t just tell you where you are — they tell you what the place is like.
These examples show how even traditional or rustic signage, when done thoughtfully, can build a sense of place and identity.
Applying These Lessons to Business
For local businesses, there’s real value in creating signage that captures attention and fits the personality of your brand — and the region. A sign that becomes recognisable, even loved, by the community can create organic word-of-mouth marketing that money can’t buy.
Of course, crafting something with that kind of impact doesn’t happen by accident. It takes creative vision and design expertise — the kind provided by professionals who understand both branding and the local landscape.
Companies such as Nettl of Exeter work with businesses to create signage that stands out for the right reasons. Whether you’re going for bold and eye-catching, or elegant and understated, professional design ensures your message gets noticed — and remembered.
Signage That Leaves a Legacy
If you want your business to be remembered — to be talked about, photographed, and found — you need more than just a name on a board. You need something that resonates. Something that earns a place in the visual story of the community.
With the right design, even your shop sign could become one of the next great signs Exeter is known for.
