Marketing is nowadays the indispensable tool of all organizations, without it, making a brand known is complicated; There are innumerable approaches and instruments that are implemented to carry out planning. Just look at an example like, the tinder marketing strategies.
Yes, the famous application designed for flirting or dating, which has become so popular among internet users; the number of subscribers increases to 30 billion and this is due to the level of acceptance that the application has. More and more people use this means to get a partner.
Tinder marketing strategies. 3 Tips
However, the acceptance and relevance of the application are due to the marketing strategy used by Tinder; It is evident that implementing an excellent marketing strategy favors the levels of users. And this is what marketing is all about, studying a market well and using tools that satisfy it.
Sell image
The first marketing strategy that Tinder implements are that of the image, that is, selling the image; It is essential that you understand that people get carried away by what the brain perceives as cute or pretty. So the ideal is to present the products in an appropriate and attractive way.
In the case of the couple, the first thing we detail is the physical, the face and the body; In the event that this satisfies our interest, we proceed to verify the personality and beliefs that complement the experience. The same goes for products and services.
Good Communication
In everyday life, as the process of meeting a possible partner occurs, communication is important; The balance between showing interest appropriately is essential to establish a relationship. Since nobody likes a partner who does not pay attention, but neither does he like a suffocating person.
The same happens in business, a client is like a partner; You must be aware of his needs but without harassing him. For this, he implements a customer service department, where requirements are met. In addition, monitoring customer needs will bring optimal results.
A simple example will be, if you sell water filters the inner cartridge should be changed periodically; If the case is that the substitute must arrive annually when the deadline is met, it is favorable to call the customer and offer the replacement. Thus the customer gets the product and sales increase.
Satisfy the customer
There is no better advertising than that offered by a satisfied customer; This leads the user to freely proclaim the good services they got from the brand. This will translate into an increase in potential customers who will search for the services or products that the brand has.
So for this, you must work hard at first, to detect which niche is neglected. These details focus on the success of Tinder, since they identified a niche and when studying the buyer determined the need for users to get a partner.
It is simple, you must study the market and identify which niche lacks attention, and then meet the needs it presents. You just have to focus on achieving the niche and you will get good results.
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