With the internet at our fingertips on a 24/7 basis, customers can now buy goods and services with little effort.
Each year, fewer people are shopping in physical stores. By 2027, it is expected that 23% of all purchases will take place online. Businesses are encouraged to invest in e-commerce trading solutions, rather than brick-and-mortar. However, despite the surge in popularity, e-commerce businesses face many challenges.
Challenges
With a wealth of e-commerce business options available to consumers, standing out from the crowd can be challenging. Creative thinking and strategic action are needed to give businesses a competitive edge.
Customer expectations are higher than ever before. They expect more and they expect it now. If a business does not deliver, they will find another one that does. Exceptional customer service and using data to drive business decisions ensures that a business fully understands its customers’ wants and needs.
Customers need sufficient engagement, without being overwhelmed. Businesses need to be able to balance the need for sharing information, without bombarding their customer base. This can be a fine line to balance.
E-commerce businesses may produce a lot of traffic. However, converting that traffic into sales can be challenging. Businesses need to ensure that they are offering products or services that are completely unique, in order to encourage customers to purchase rather than browse.
One of the most complicated challenges for e-commerce businesses is shopping cart abandonment. Factors such as lack of trust, high delivery costs, or long delivery timescales are thought to be top causes.
Delivery Solutions
Many e-commerce businesses offer quick and efficient delivery at low costs. Consumers are now expecting to have their goods or services readily available to them in much shorter time scales than ever before.
E-commerce businesses should consider the option of using the services of a same day courier Bristol such as https://allaboutfreight.co.uk/same-day-courier/bristol in order to meet customer expectations and gain themselves a competitive edge.
Goods can be collected from locations within 60 minutes, before commencing their journey directly to the customer, in fully GPS-tracked vehicles.
