Working in PR can be exciting, challenging, and rewarding. Every day is completely different and you’ll meet a wide range of people whilst picking up some really unique skills. But how can you get your foot in the door in this fast-paced and dynamic industry?
Be Seen
Start building your online presence and think carefully before you post. Build a personal brand that shows awareness of the industry and a talent for communication.
Be Qualified
Although it’s not essential, gaining a qualification in PR is one of the most obvious routes into this industry, and will give you the edge over other applicants. Many UK universities offer BAs and MAs in PR, as well as in relevant subjects such as Communication. You’ll also find that many Marketing or Business degrees have PR modules.
Be Experienced
Gaining experience is a great way to get your foot in the door of the PR industry. You don’t have to gain experience at a PR firm specifically, as many activities are relevant to PR, especially those that involve communicating, organising, marketing and selling. Volunteering and interning are two ways to gain some amazing PR experience. Any work you do that is relevant should go in your portfolio. Once you’ve gained some experience it’s time to find work. Go directly to PR firms for vacancies. For instance, if you want to work for a tech PR agency Reading, such as headonpr.co.uk/tech-pr-agency-near-me/reading/, simply check the website for job listings.
Stay Ahead
Success in the world of PR relies on many things, but staying ahead of the trends is one of the most important. Modes of communication and the ways that customers perceive brands are changing all the time. Networking is one way to stay on top of changes, especially if you aim to hobnob with the leaders and influencers in the world of PR.
Getting into PR requires you to put yourself out there, whether it’s by gaining experience or by building an online presence. Qualifications, networking and staying ahead of trends can all be helpful methods of getting into PR as well.
