With new technologies and changing trends, it is easy for websites and other digital platforms to look stale. It is therefore important to consider ways to keep your digital platforms fresh.
Plan Ahead
Make sure you have budgeted for keeping your website updated. As well as budgeting for routine maintenance like updating plugins, make sure you have a budget for any changes you want to make. It is worth looking around for good web designers in your area. A relevant internet search like ‘web design Cheltenham’ will provide plenty of options, including https://www.absolutecreativemarketing.co.uk/web-design/cheltenham.
Different Platforms
With so much internet activity, businesses have recently tended to opt for mobile-first websites that prioritise the smaller size. However, with larger mobile phones becoming popular, plenty of tablet usage and around 40% of internet traffic worldwide taking place on PCs and laptops, make sure your site will also look good and function well on these larger screens.
Update Your Content
New content can attract new audiences if it is well targeted, helping to extend the reach of your brand. Using targeted landing pages that are focused on specific audiences will help increase traffic.
As well as regularly adding new content, make sure you also check your existing content so that it is still relevant and accurate.
AI
Whether you love it or loathe it, AI-powered technology is here, and it is worth looking to see how you can utilise it for keeping your website looking fresh. It is effective at troubleshooting and monitoring, allowing you to identify areas in need of improvement.
