Winter is coming, and so is one of the UK’s most beloved snowsports events. The London Snow Show 2026 returns to Olympia London on October 17 and 18, marking its 50th anniversary. If you love skiing, snowboarding, or simply dream of mountain holidays, this event deserves a spot on your calendar.
This guide walks you through the dates, tickets, exhibitors, and attractions you can expect. By the end, you will know exactly how to plan your visit.
A Show With a Long History
The London Snow Show first launched back in 1976. For decades, it marked the unofficial start of the UK winter sports season. After fifteen years away, the show made a triumphant return in 2025 at Olympia Exhibition Centre. It welcomed over 10,000 visitors across two days.
The 2026 edition celebrates a major milestone. It marks the show’s 50th anniversary. Organizers from the Mountain Trade Network are promising a bigger and better experience this time around. Therefore, fans of winter sports have plenty to look forward to.
When and Where Is the Show?
The London Snow Show 2026 takes place on Saturday, October 17, and Sunday, October 18. The venue is Olympia London, a historic exhibition space located in Kensington.
Olympia has hosted major events since 1886. It is currently undergoing a large transformation project worth over one billion pounds. This upgrade includes refurbished exhibition halls, new hotels, and a covered central atrium. Despite the renovations, visitors can still expect a smooth and enjoyable experience.
Getting to the venue is simple. Olympia is served by two tube stations, plus its own dedicated Kensington Olympia station. The entrance sits just steps away from the platform. Additionally, the nearby Kensington High Street offers shopping and dining options, including several established ski retailers.
What Makes Olympia the Perfect Venue
Olympia is known for its glass-domed roof, which fills the main hall with natural light. This design gives the show an open, outdoor feeling, even on a typical grey London day. However, visitors stay protected from the unpredictable British weather.
The main show hall spans two levels. A mezzanine balcony wraps around the floor below, creating a lively atmosphere. Visitors on the balcony can look down at the buzzing activity on the main floor. A glass staircase connects both levels, making movement between floors quick and easy.
This layout encourages exploration. You can wander through exhibitor stands, attend talks, and still find a quiet spot to relax. As a result, the venue suits families, solo travelers, and serious snowsports enthusiasts alike.
Exhibitors You Can Expect
The London Snow Show draws an impressive mix of exhibitors. These range from global ski resorts to local retailers and specialist brands. Past exhibitors have included well-known names such as Crystal Ski Holidays, Epic Pass, Andorra Travel Service, and the Aosta Valley Tourist Board.
Here are some of the categories you can browse at the show:
- Ski resorts and mountain destinations from across Europe and North America
- Tour operators offering package holidays and tailored winter trips
- Equipment brands showcasing skis, snowboards, boots, and outerwear
- Ski schools and instructor associations
- Technology companies, including digital coaching tools and performance trackers
- Travel boards representing entire regions and countries
Additionally, several media partners attend the show. Outlets such as PlanetSKI, Snow Magazine, and InTheSnow often have a presence on the floor. This makes the event useful not just for booking holidays, but also for catching up on the latest industry news.
Talks, Panels, and Expert Speakers
One of the biggest draws of the London Snow Show is its program of talks. In 2025, the show featured over 100 expert speakers across the weekend. Names included Winter Olympic skier Chemmy Alcott, who officially opened the event and hosted the main stage.
Other notable speakers included Warren Smith, Aimee Fuller, and Dave Ryding. These sessions cover a wide range of topics. Visitors can learn about technique, gear, resort selection, and even nutrition for performance athletes. Therefore, whether you are a beginner or an experienced skier, there is something useful to learn.
The 2026 edition is expected to continue this tradition. Expect panels on sustainability in snowsports, cutting-edge equipment technology, and firsthand stories from athletes who have competed at the highest level.
Entertainment and Family Activities
The London Snow Show is not only for serious athletes. It is designed to be fun for the whole family. Past editions have included live music from top après-ski bands, a fashion show featuring the latest winter sport styles, and activities designed especially for children.
Younger visitors can get a taste of the mountains through dedicated kids’ zones. Meanwhile, adults can browse the Alpine Stroll, a cosy market area filled with festive finds and seasonal treats. This blend of shopping, entertainment, and inspiration creates a warm, welcoming atmosphere throughout the weekend.
Many families return year after year. One visitor, who attended with two young children, described the show as superb and noted that there was plenty for everyone to enjoy. This kind of feedback highlights why the event continues to grow in popularity.
Tickets and Pricing
Tickets for the 2026 show are expected to follow a similar structure to previous years. Typical pricing includes:
- Day tickets priced around ten pounds
- Weekend tickets priced around fifteen pounds
- Family day tickets, covering two adults and up to four children under eighteen, priced around twenty-five pounds
- Child tickets for ages five to eighteen priced around five pounds
- Free entry for children under five
People with disabilities receive free access to the show. However, proof of a CEA Card or Access Card is required at entry. Free admission is also offered to those accompanying a disabled visitor.
A weekend ticket allows unlimited re-entry throughout the two days. This flexibility is ideal if you want to split your visit, perhaps attending talks on Saturday and shopping on Sunday. Always check the official website closer to the event, since prices and ticket types may be updated for 2026.
Tips for Planning Your Visit
Visiting a large exhibition can feel overwhelming. However, with a little planning, you can make the most of your day. Consider these tips before you go:
- Arrive early to beat the crowds and enjoy quieter aisles
- Check the talk schedule in advance and prioritize the sessions you want to attend
- Wear comfortable shoes, since the venue covers a large amount of floor space
- Bring a list of resorts or brands you want to visit, so you do not miss key stands
- Take breaks on the mezzanine balcony, which offers a great view of the show floor
Additionally, if you plan to attend with children, look into the family-friendly activities ahead of time. This helps you build a schedule that keeps everyone entertained.
Why the Show Matters for Winter Travel Inspiration
The London Snow Show plays an important role for the UK snowsports community. It brings destinations, brands, and enthusiasts together under one roof. For many visitors, it marks the moment they start planning their winter holiday.
The event also supports the wider industry. Exhibitors get the chance to connect directly with motivated travelers. Meanwhile, visitors benefit from comparing resorts, gear, and travel packages in person, rather than relying solely on online research.
Sustainability is another growing focus. Organizers and exhibitors are working together to support a more environmentally responsible future for snowsports. This reflects a broader shift across the travel industry, where sustainable practices are becoming a key consideration for both businesses and consumers.
Conclusion
The London Snow Show 2026 promises to be a landmark edition, celebrating fifty years of bringing the UK snowsports community together. Taking place on October 17 and 18 at Olympia London, the event offers an exciting mix of exhibitors, expert talks, family entertainment, and travel inspiration.
Whether you are booking your next ski holiday, searching for the latest gear, or simply looking for a fun weekend out, this show has something for everyone. With its rich history, stunning venue, and growing list of exhibitors, the London Snow Show remains one of the UK’s most exciting winter sports events.
Plan ahead, grab your tickets early, and get ready to kick off the winter season in style.
Frequently Asked Questions
When is the London Snow Show 2026?
The event takes place on Saturday, October 17, and Sunday, October 18, 2026, at Olympia London.
How much do tickets cost?
Day tickets are typically priced around ten pounds, while weekend tickets are around fifteen pounds. Family tickets and child tickets are also available at reduced rates.
Is the event suitable for children?
Yes. The show includes family-friendly activities, kids’ zones, and entertainment designed to make the event enjoyable for visitors of all ages.
What can I expect to see at the show?
Visitors can explore stands from ski resorts, tour operators, equipment brands, and travel boards. There are also live talks, panels, fashion shows, and entertainment throughout the weekend.
How do I get to Olympia London?
Olympia is served by two tube stations, along with its own dedicated Kensington Olympia station, located just steps from the entrance.
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